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As A&F has 900s of shops around the world, they hit a wide geographical area, selling clothes to both men and women, and primarily to people in their 20s. As has been written before, they are very much addressed to younger consumers through social media. A&F has both childrenswear, swimwear, footwear, outerwear and more. They are therefore broadly based. They sell mostly of Womens'outerwear, while outerwear, and a little less of childrenswear. A&F prices are high because A&F is a quality label and has a high fire value. The segment of the blue segment will therefore be placed in the mineral water model. They often have high material consumption and a good career with high incomes. They are quality conscious and willing to spend more money on quality clothes.<br>
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