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While social media isn't always the biggest concern of a B2B business owner, it should still be monitored closely for any user feedback or concerns that might arise. If you're a bigger B2B company, odds are you have an in-house or agency-based social media marketing team that looks after this kind of stuff, but if you're running a smaller business it can be tough to stay informed about what's going on with your social media accounts while you're on the go. The HootSuite app solves all of these issues. It ties in perfectly with the desktop version of the app, and lets you monitor all of your relevant social media accounts in one place - including Facebook, Twitter, and LinkedIn. Twitter home feed, mentions, retweets, the Facebook news feed, and LinkedIn updates are all here, and you can even post content directly from your mobile device. This app is really a must-have for the B2B business owner who wants to stay on top of everything that is happening with his or her business on social media. Price: Free
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